Burger King takes on McDonald’s with a range of ‘unhappy’ meals

Burger King takes on McDonald’s with a range of ‘unhappy’ meals

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No one is happy all the time. That’s the message Burger King is trying to communicate with a lineup of burger meals focused on “real” moods to help raise awareness about mental health.

Timed to Mental Health Awareness Month in May, the “Real Meals” include the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F—) Meal. They include a Whopper, french fries and a drink.

“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” an online release says.

The 'Unhappy' meals have been launched in time with Mental Health Awareness Month in May.

The effort also pokes fun at McDonald’s, which markets Happy Meals, boxed kids’ deals that include a toy. Burger King launched an ad on YouTube showing a montage of people in various emotional states, using the line: “No one is happy all the time. And that’s OK.”

The ad swaps Burger King’s well-known chorus from the 1970s, “Have it your way,” with “Feel your way.” The music also has been changed to be more authentic to the idea that people can have a range of feelings.

This isn’t the first time Burger King has teased McDonald’s. In December, it sold its trademark Whopper for 1 cent. To get the deal, customers had to download the Burger King app on their phones. Then when they went within 600 feet of any of more than 14,000 McDonald’s restaurants, the app used geolocation technology to “unlock” the Whopper-for-a-penny deal.

A great initiative? Overstepping the mark? What do you think?

Want to sink your teeth into one of Burger King’s limited edition ‘unhappy’ meals? Well below is a list of the Derbyshire locations you’ll be able to enjoy them throughout the month of May:

Burger King: Wyvern Retail Park, Ring Road, Derby DE21 6NZ

Burger King: Derby Rd, Alfreton DE55 1HJ

Burger King: 4 Brimington Rd N, Chesterfield S41 9BE

Want to read the full article? You can by visiting CNBC’s article here.

We Are Derbyshire is a small and growing organisation that aims to become the hub for all Derbyshire goings on, we would love it if you visited our Homepage, which you can do by clicking HERE.


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